Talk to Your Customers
My Product Management book reading admittedly took a slight pause… 📚
However, the third book I completed, is Continuous Discovery Habits by Teresa Torres.
My biggest takeaway quote is with regards to the chapter concerning opportunity spaces.
“𝑪𝒂𝒏 𝑰 𝒊𝒎𝒂𝒈𝒊𝒏𝒆 𝒂 𝒄𝒖𝒔𝒕𝒐𝒎𝒆𝒓 𝒔𝒂𝒚𝒊𝒏𝒈 𝒕𝒉𝒊𝒔? 𝑶𝒓 𝒂𝒓𝒆 𝒘𝒆 𝒋𝒖𝒔𝒕 𝒘𝒊𝒔𝒉𝒊𝒏𝒈 𝒂 𝒄𝒖𝒔𝒕𝒐𝒎𝒆𝒓 𝒘𝒐𝒖𝒍𝒅 𝒔𝒂𝒚 𝒕𝒉𝒊𝒔?”
I believe this is often times where a Product Manager can get too entangled with trying to find a solution before they even speak to a customer about the greatest pain that is currently being experienced.
Often times I see others that are afraid to speak to their customers. I never understood this, possibly since I’ve been in customer-facing positions for over a decade.
How can you understand and empathize until you have this conversation?
This is why Discovery is truly vital, making it a habit is how we can get better at creating Products that consumers truly love.