Talk to Your Customers

My Product Management book reading admittedly took a slight pause… πŸ“š

However, the third book I completed, is Continuous Discovery Habits by Teresa Torres.

My biggest takeaway quote is with regards to the chapter concerning opportunity spaces.

β€œπ‘ͺ𝒂𝒏 𝑰 π’Šπ’Žπ’‚π’ˆπ’Šπ’π’† 𝒂 π’„π’–π’”π’•π’π’Žπ’†π’“ π’”π’‚π’šπ’Šπ’π’ˆ π’•π’‰π’Šπ’”? 𝑢𝒓 𝒂𝒓𝒆 π’˜π’† 𝒋𝒖𝒔𝒕 π’˜π’Šπ’”π’‰π’Šπ’π’ˆ 𝒂 π’„π’–π’”π’•π’π’Žπ’†π’“ π’˜π’π’–π’π’… π’”π’‚π’š π’•π’‰π’Šπ’”?”

I believe this is often times where a Product Manager can get too entangled with trying to find a solution before they even speak to a customer about the greatest pain that is currently being experienced.

Often times I see others that are afraid to speak to their customers. I never understood this, possibly since I’ve been in customer-facing positions for over a decade.

How can you understand and empathize until you have this conversation?

This is why Discovery is truly vital, making it a habit is how we can get better at creating Products that consumers truly love.

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Eva Beasley

Eva Beasley

Originally from Philadelphia, I have a Rocky Balboa mentality. Product Manager of Integrations & DEI Advocate / Community Manager & Graduate student.