Objects in Mirror are Closer than they Appear
My Product Management book tour continues. The fourth book I completed, in under two weeks, was “Cracking the PM Interview” by Gayle Laakmann McDowell and Jackie Bavaro.
My favorite quote was concerning strategy:
“You should know not only what the company is doing, but why it is doing it.”
Now most would argue this should already be known, however, keep in mind this text is written for individuals weaving their way to their first job in Product.
They may be overly concerned with technical, behavioral, or case study type questions. However, doing research on the company itself may be overlooked.
If you think about your current employer, I’m sure you could easily answer the “what” but could you also answer the “why?” Why did your organization enter that industry? Why did they choose to focus on a particular platform. Why do they care about certain competitors and not others? I could go on and on, it makes things a bit more difficult, doesn’t it?
Placing the why aside, there is so much more to a company than their product. What about their mission, values, goals, and most importantly culture?
It may appear that everything looks perfect on the surface, but what about going beyond the blind spots?