Objects in Mirror are Closer than they Appear

My Product Management book tour continues. The fourth book I completed, in under two weeks, was “Cracking the PM Interview” by Gayle Laakmann McDowell and Jackie Bavaro.

My favorite quote was concerning strategy:

“You should know not only what the company is doing, but why it is doing it.”

Now most would argue this should already be known, however, keep in mind this text is written for individuals weaving their way to their first job in Product.

They may be overly concerned with technical, behavioral, or case study type questions. However, doing research on the company itself may be overlooked.

If you think about your current employer, I’m sure you could easily answer the “what” but could you also answer the “why?” Why did your organization enter that industry? Why did they choose to focus on a particular platform. Why do they care about certain competitors and not others? I could go on and on, it makes things a bit more difficult, doesn’t it?

Placing the why aside, there is so much more to a company than their product. What about their mission, values, goals, and most importantly culture?

It may appear that everything looks perfect on the surface, but what about going beyond the blind spots?

--

--

--

Originally from Philadelphia, I have a Rocky Balboa mentality. Product Manager & DEI Advocate by day / Community Manager & Graduate student by night.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Four Fundamental Mistakes You Are Making With Product OKRs

What do Product Managers do? Roles & Responsibilities, Skills, Qualification, Tools

Product Management vs Business Analyst: Which Should You Choose?

Don’t Ruin Your Product by Focusing on Delivery and Forgetting About Product Development

Prioritization, product stewardship, and the hardest part about being a product manager

What’s your product superpower?

Three miniature superhero toys

7 Must-Follow Medium Publications for Product Managers

What a Product Manager Actually Does and How They Create a Bridge Between Engineering and Business

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Eva Beasley

Eva Beasley

Originally from Philadelphia, I have a Rocky Balboa mentality. Product Manager & DEI Advocate by day / Community Manager & Graduate student by night.

More from Medium

Getting To Know The World Of Startups And The Basics Of Product Management

Saveing — Paving the way for Smart Saving

How many metrics for Meta Execution?

Product Analysis— sRide